The consumer product and service landscape is evolving quickly, with mobile becoming the new TV, the cloud becoming the new data centre, and content becoming the new voice. Businesses are constantly looking for information technology and business strategies that will provide them a competitive advantage over their rivals and help them keep their customers. There are more ways to communicate than ever before, and as these ways proliferate, so does the requirement for integrating all available communication technologies in order to boost output, cut costs, make cooperation easier, and increase operational flexibility.